Business Research:
Finding Industry Trends and Projections

Hoovers

You may be asked to identify industry trends and projections for an assignment. The Hoovers database can get you started with this. First log on to Hoovers from the Databases by Title link on the library homepage:

Hoovers home page

In the dropdown menu next to the search box, choose Industries:

Industries in dropdown menu

Once you conduct a search for a particular industry, a list of industries will appear on your screen. Click on the industry that most closely matches what you’re interested in:

List of industries

Clicking on the link to the industry opens a page containing a wealth of information, including an industry summary, news, peer analysis, industry activities, analyst reports, and more:

Industry information


ABI/INFORM and Business Source Complete

You can also use business databases such as ABI/INFORM Complete and Business Source Complete to search for articles about trends in a variety of industries. Like Hoovers, these database are found by clicking on the Databases by Title  link on the library homepage.

ABI/INFORM

Once you have logged into ABI/INFORM Complete, a possible search statement to find trends in the restaurant industry might be "restaurant industry" AND (trends OR projections):

ABI/INFORM search

HINTYou can limit your search to full text articles, peer-reviewed journals, and by publication date:

Search limiters

Once you conduct your search you can choose relevant articles from your results list:

Relevant articles

Business Source Complete

The Business Source Complete database can also be used to find articles about industry trends:

Business Source Complete articles