A company's mission statement briefly explains the company's purpose, goals, and/or strategy. The mission statement is intended to communicate a sense of intended direction and to help guide the company's actions.
Finding Mission Statements on the Free Web
The best place to find a company's mission statement will usually be the company's own website. Try using a search engine such as Google or Bing and search for the company's name and the phrase mission statement -- for example:
starbucks "mission statement"
Finding Mission Statements in UMUC Library Databases
You may also be able to find a company's mission statement and/or information about the company's mission by searching in UMUC Library business databases such as ABI/INFORM Complete and Business Source Complete. Search for the company's name and AND it with the phrase mission statement and/or with other similar terms -- for example:
starbucks AND ("mission statement" OR "vision statement" OR "company mission" OR "corporate mission" OR "corporate purpose")
Finding Mission Statements in Print Books
There are numerous print books available in catalogUSMAI, the UMUC Library catalog, that contain company mission statements and/or that describe how to write a mission statement. These include:
- 101 great mission statements: How the world's leading companies run their businesses
- 101 mission statements from top companies: Plus guidelines for writing your own mission statement
- Corporate philosophies and mission statements: A survey and guide for corporate communicators and management
- Mission statements: A guide to the corporate and nonprofit sectors
- Say it & live it: 50 corporate mission statements that hit the mark
- The mission statement book: 301 corporate mission statements from America's top companies
Finding Mission Statements in E-Books
You will probably not find information about a particular company's mission statement in the UMUC Library's e-books, but you can find information about what mission statements are and/or how to write them by entering the following in the search box on the E-Books tab on the Library's home page:
"mission statement*" OR "vision statement*"