Finding Market Size Information

Business Research:
Finding Market Size Information

Market size is the number of actual and potential buyers and sellers of a particular product or service in a particular market.

Many UMUC Library databases can be used to find market size information, including:

Information about market size can be found in print books in the Library's catalog (catalogUSMAI) and in e-books from UMUC Library e-book collections.

Click on the links above to learn how to find market size information in each of the sources listed.


Finding Market Size Information in Databases

ABI/INFORM Complete

Enter "market size" AND along with the name of a product or service, putting quotation marks around a name consisting of two or more words -- for example, "market size" AND "ice cream"

Business Insights: Essentials

Enter "market size" AND along with the name of a product or service, putting quotation marks around a name consisting of two or more words -- for example, "market size" AND "frozen pizza". Then use the drop-down menu next to the search box to select Article

Business Source Complete

Enter "market size" AND along with the name of a product or service, putting quotation marks around a name consisting of two or more words -- for example, "market size" AND "pet food".

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Using Print Books to Find Information About Market Size

There are few print books available from catalogUSMAI, the UMUC Library catalog, that focus solely on market size. Books that discuss market research in general, however, will contain useful information about determining market size. Such books include:

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Using E-Books to Find Information About Market Size

To find e-books that discuss market size, use the search box on the E-Books tab on the Library's home page to run searches such as:

"market size"

Some e-book materials of possible interest include:

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