Business Research:
Finding Market Share Information

Market share is the portion (usually expressed as a percentage) of the total sales of a particular product or service that is attributed to one particular product or service.

Many UMUC Library databases can be used to find market share information, including:

Information about market share can be found in print books in the Library's catalog (catalogUSMAI) and in e-books from UMUC Library e-book collections.

Click on the links above to learn how to find market share information in each of the sources listed.


Finding Market Share Information in Databases

ABI/INFORM Complete

Enter "market share" AND along with the name of a company or product category/name, putting quotation marks around a name consisting of two or more words -- for example, "market share" AND "general motors", or "market share" AND (suv* OR "sport utility vehicle*"), or "market share" AND "yukon denali".

Business Insights: Essentials

Click on the market share reports link on the database's home page or select Market Share Reports from the drop-down menu available from the Industries link. Then use the search box provided on the Market Share Reports page to search for a company's or product's name, without putting quotation marks around a name consisting of two or more words (for example, home depot, or laminate flooring). Then click on the links on the search results page to find various market share and/or ranking information.

Business Source Complete

Enter "market share" AND along with the name of a company or product category/name, putting quotation marks around a name consisting of two or more words -- for example, "market share" AND "general electric", or "market share" AND "microwave oven*".


Using Print Books to Find Information About Market Share

There are numerous print books available in catalogUSMAI, the UMUC Library catalog, that discuss market share. These include:


Using E-Books to Find Information About Market Share

There are numerous e-books in the UMUC Library's e-book databases that discuss market share. You can find these books by using the search box on the E-Books tab on the Library's home page to run searches such as:

"market share"


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