Business Research:
Finding Product Reviews and Ratings in Consumer Reports Magazine

MasterFile Premier database has Consumer Reports magazine from 1991 through the present.

Login to MasterFile Premier with the same user name and password you use to login to your online classes, MyUMUC, or any other UMUC library database.


Reviews of Specific Products

Limit your search to Consumer Reports magazine

Type Consumer Reports in the top search box. Then at Select a Field (optional) use the drop down menu and select the field SO Journal Name

SO Journal name

What you are doing:
You are telling the database to search only in Consumer Reports magazine. SO stands for Source, i.e., the title of the journal or magazine or newspaper, etc. that you will be searching.

Type in specific product name

Enter the product name, e.g., Samsung smartphone, in the next search box.

Enter the word reviews in the third search box. Click Search.

Searching for reviews

Opening and reading articles

Click HTML or PDF below the database record to open the full text. Some articles will be about the product itself, and some will compare this product with competitors.

Full text

What you are doing:
By clicking HTML or PDF you are going directly to the full text of the article. If you clicked the title of the article instead, you would be taken to a page with more information about the article rather than the article itself. This could include useful information like a summary, subject terms for the main concepts in the article, or the credentials of the author, etc. Google and other search engines do not generally supply this type of information, but library databases do.


Product Ratings

Limit your search to Consumer Reports magazine

Type Consumer Reports in the top search box. Then at Select a Field (optional) use the drop down menu and select the field SO Journal Name.

(SO stands for Source, i.e., the title of the journal or magazine or newspaper you want to search.)

Type in specific product name

Enter the product name, e.g., Samsung smartphone, in the next search box.

Enter the word reviews in the third search box. Click Search.

Searching for reviews

Select the hits designated Buying Guide

Buying Guide

Click HTML or PDF Full Text. Ratings will be displayed.

Ratings


Browse Consumer Reports Magazine

Limit your search to Consumer Reports magazine

Type Consumer Reports in the top search box. Then at Select a Field (optional) use the drop down menu and select the field SO Journal Name.

Click Search

Issues will be arranged chronologically from most recent to older issues.


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