Business Research:
Finding a Company's Competitors

Use the following UMUC library databases to find a company's competitors:


Hoovers Database

Login to Hoovers database

Login with the same user name and password you use for your online classes, MyUMUC, or any other UMUC library database.

Type in name of the company and hit Enter

Search Hoovers

Select the company from the results list.

List of companies

Use Competition Menu

Use the drop down menu at Competition and select Competitive Landscape then Competitors List.

Competition Menu

Competitive Landscape

For Competitive Landscape you will get a series of tables listing competitors and other information about them such as their annual sales, number of employees, profitability, valuation ratios, financial ratios, etc.

Competitive Landscape

Tables continued....

Competitive Landscape, continued

Competitors List

For Competitors List you will get a table listing competitors and their gross revenue, net profit margin, and net operating cash flow.

List of competitors

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Standard & Poor's (S&P) NetAdvantage Database

Login to S&P NetAdvantage database

Login with the same user name and password you use for your online classes, MyUMUC, or any other UMUC library database.

Type in name of the company

At the top of the screen enter the company name and click Enter to search.

Search NetAdvantage

Select the company from the Results List.

NetAdvantage search results

Click Quick Comps in the left frame

On the left side of the screen, under Peer Analysis, click Quick Comps.

Quick Comps

You will get a table listing competitors and other information about them such as their market value, etc.

List of competitors

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Mergent Online Database

Login to Mergent Online database

Login with the same user name and password you use for your online classes, MyUMUC, or other UMUC library databases.

Type in name of the company

Enter company name and click Go.

Search Mergent

Select Company from List

Company list

Click Competitors Tab

Competitors tab

You will get a table listing competitors and other information about them such as their revenues, assets, liabilities, etc.

List of competitors

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