Business Research:
Finding Company Information


Business Source Complete

You can find information on hundreds of publicly-held companies in the Business Source Complete database, available from the Databases by Title on the library homepage.

Once you're in the database click on Company Information in the blue bar at the top of the database:

Company information

You'll then see a search box where you can type in the name of the company. You can also search by parent company, ticker symbol, or conduct a keyword search:

Company search

Once you click search, this page will appear:

Company search results

Clicking on the company name will bring you to this page, where a variety of links will provide you with articles, (both scholarly and popular), SWOT analyses, books, market research reports, financials, and more:

Detailed record for a company

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Hoovers

The Hoovers database also can be used for information about specific companies. Like Business Source Complete, Hoovers is also available from the Databases by Title on the library homepage. Once you're in the database choose Companies from the dropdown menu next to the search bar and then type in the company name:

Company search

You'll then be brought to this page:

Company results

Clicking on the link will take you to this page, where you'll find a wealth of information about the company:

Company overview

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